Strategy
before spend.
Sports and talent partnership strategy, campaign development, and execution for brands from the first decision through launch.
Sports and talent partnership strategy, campaign development, and execution for brands from the first decision through launch.
Selected clients
TWOfold helps brands choose the right talent, shape the right idea, structure the right deal, and carry the work through execution.
Define what the partnership needs to accomplish and how it supports the broader brand and campaign objective.
Identify the right athlete, creator, or talent partner based on fit, audience, commercial value, and creative potential.
Structure and negotiate terms around what the partnership and campaign need to deliver.
Develop the strategic and creative direction and carry the work through execution.
TWOfold's perspective comes from nine years of experience on both sides of the business: talent representation, and brand and agency marketing.
About TWOfold →Sports and talent partnerships and campaigns across food, technology, retail, gaming, consumer products, and sports.
Rao's Homemade
Tommy DeVito · NFL
Cheez-It
Kon Knueppel · NBA
Sold out on launch day
Samsung
College Football
Vita Coco
College athletes · 2023
KIND Bar
Justin Herbert · NFL
Eufy Security
Multi-Athlete · NFL
Best Buy
Austin Ekeler · NFL
Ubisoft
Austin Ekeler · NFL
Shock Doctor
Austin Ekeler · NFL
Fuel Up to Play 60
Ekeler & Herbert · NFL
Hint Water
Kyle Juszczyk · NFL
Green Chef
Kyle Juszczyk · NFL
U.S. Marine Corps
NIL · Lead Like a Marine
Caliper Covers
Austin Ekeler · NFL
Stumble Guys
Austin Ekeler · NFL
Send the brief, the athlete list, or the campaign on your desk.
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